MARKETING

A MULTI-PLATFORM RECRUITMENT CAMPAIGN

Client: U-M Division of Public Safety & Security (DPSS)

THE CHALLENGE

The DPSS team needed to attract qualified applicants in a competitive landscape. Fragmented hiring materials created gaps in communication and brand alignment.

THE APPROACH

I rebuilt the site architecture, visual system, and integrated WCAG accessibility standards. This streamlined navigation for critical safety services and established responsive UI components. The new site launched on September 5, 2026 with a cross-channel promotion campaign I designed to drive adoption.

THE RESULT

21.5%

Increase in Engagement in the First Ten Months

303K

Page Views in the First Ten Months

21.6%

Site Visit Growth in the First Ten Months

OTHER WORKS

I've led similar website modernization initiatives at the U-M Center for Research on Learning & Teaching and the U-M Center for Educational Outreach.