AMANDA CARMICHAEL HUDECK
GRAPHIC DESIGN | MARKETING | COMMUNICATIONS
SOCIAL MEDIA
SAFETY ACROSS CHANNELS
Client: U-M Division of Public Safety & Security (DPSS)
THE CHALLENGE
Campus safety topics like stalking awareness, online dating safety, and the Clery Report often carry dense, heavy information that students and staff tend to overlook in busy social feeds. DPSS needed an engaging, relatable multi-channel visual strategy to cut through feed noise, drive traffic to critical safety web articles, and maintain brand continuity across diverse monthly topics.
THE APPROACH
I rebuilt the site architecture, visual system, and integrated WCAG accessibility standards. This streamlined navigation for critical safety services and established responsive UI components. The new site launched on September 5, 2026 with a cross-channel promotion campaign I designed to drive adoption.
THE RESULT
21.5%
Increase in Engagement in the First Ten Months
303K
Page Views in the First Ten Months
21.6%
Site Visit Growth in the First Ten Months
OTHER WORKS
I've led similar website modernization initiatives at the U-M Center for Research on Learning & Teaching and the U-M Center for Educational Outreach.