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Amanda L C. Hudeck
Integrated Marketing Campaign for Hiring
Campaign Snapshot: Feb. - July 2026
17.972
Total Conversions
100%
Guest Services Roles Filled
1.1M+
Total Impressions
Client: U-M Division of Public Safety & Security (DPSS)
Date(s): 2024 - 2025
To strengthen the U-M Division of Public Safety & Security (DPSS) recruitment in a competitive landscape, I developed a cohesive campaign identity spanning print, digital, and environmental assets, reinforcing brand consistency and DPSS’s connection to the University of Michigan. The highlight of this campaign is the video ad.
Other Campaign Work
Other integrated, multi-platform campaigns I've worked on include promoting services provided by the U-M Center for Educational Outreach and events at the U-M Center for Research on Learning & Teaching.
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