Amanda Lee Carmichael Hudeck
Graphic Designer
Task
Campus safety topics often contain important information that students, faculty and staff tend to overlook in busy social feeds. The U-M Division of Public Safety & Security needed engaging, relatable multi-channel visual assets to cut through feed noise and drive traffic to online dating safety tips.
Approach
My goal was to make safety messaging approachable to U-M audiences. I looked to contemporary social media trends for inspiration. Chat bubbles and imagery emphasized relatable dating scenarios rather than specific people, making the content feel timely and approachable. I kept branding subtle while prioritizing accessibility through alt text and high-contrast text overlays.
Outcome
3,347
Total Impressions on X & Facebook
100%
Organic Shares on Facebook
1.13%
Engagement Rate
Feb. 9 - Feb. 13, 2026.
Other Work
I've designed social media assets and collaborated on marketing campaigns primarlily hosted on Facebook, X, and Instagram. The #ThankfulThursdays and #MotivationMonday campaigns for the U-M Heinz C. Prechter Bipolar Research Program is another good example of my work.