Amanda Lee Carmichael Hudeck
Graphic Designer
Task
The existing U-M Division of Public Safety & Security website suffered from a decentralized information architecture, outdated user experience, and accessibility gaps. The site needed to be updated so that critical safety resources are more easily accessed by the university community.
Approach
As the project lead, I rebuilt the site architecture, visual system, and integrated WCAG accessibility standards such as alt text and tabbing order. This streamlined navigation for access to critical safety services and established responsive user interface components. The new site launched on September 5, 2026 with a cross-channel promotion campaign I designed to drive adoption.
Outcome
+21.5%
Organic Growth
+22.7%
Returning User Increase
303K
Engagement Growth
2023 Report Compared to 2021 Report.
Other Work
I've led similar website modernization and improvement initiatives at the U-M Center for Research on Learning & Teaching and the U-M Center for Educational Outreach.