top of page
A home office desk with a desktop computer, laptop, tablet, and smartphone displaying DPSS

Integrated Marketing

Hiring Campaign

On This Page

Task

The U-M Division of Public Security (DPSS) needed to attract qualified applicants in a competitive landscape. The existing materials were fragmented, which created gaps in communication and brand alignment.

Overhead view of a wooden desk setup showing a monitor, tablet, phone, and printed flyer a

Approach

I created a cohesive design identity that included print, digital, and environmental assets for the campaign. This cohesiveness ensured the ads were recognizable as DPSS, a division within the University of Michigan.

Outcome

White eye icon for visibility and marketing insights

1.1M+

Total Impressions
Mouse cursor clicking icon

17,972

Total Conversions

Icon of a person sitting at a desk with a computer monitor.

100%

Guest Services Specialist Jobs Filled

Sept. 2024 - Sept. 2025

Other Work

Other integrated, multi-platform campaigns I've worked on include promoting services provided by the U-M Center for Educational Outreach and events at the U-M Center for Research on Learning & Teaching.

© 2026 by Hudeck Design Studio, LLC.

  • LinkedIn
  • Facebook
  • X
  • Instagram
Fountain pen tool creating a vector curve path.
bottom of page