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Branding

Style & Brand Guide

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Task

The U-M Division of Public Safety & Security (DPSS) needed a centralized, accessible brand system to unify standards across departments and ensure consistency across digital and print materials.

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Approach

I designed a dual-format style guide to ensure widespread adoption. This included a living Confluence intranet hub as the primary source of information and assets for internal staff, and a companion PDF guide for external partners. 

Outcome

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184

Active Users
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20.5

Views Per User

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3,798

Resource Views

Feb. 2026 - July 2026

Other Work

The brand book I developed for the U-M Center for Educational Outreach and its companion design toolkit are other examples of brand identity work I've done.

© 2026 by Hudeck Design Studio, LLC.

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