AMANDA CARMICHAEL HUDECK
GRAPHIC DESIGN | MARKETING | COMMUNICATIONS
THE CHALLENGE
The U-M Division of Public Safety & Security needed an engaging, cohesive event identity and visual toolkit to make the quarterly new hire orientation feel welcoming, build immediate culture, and present complex information in a digestible format.
New employees holding up the passports.
THE APPROACH
I created a scalable brand identity and event assets designed around engagement. Materials included "passports" for collecting stamps at information tables, a presentation template, agenda, signage and other physical assets. This gave the event a welcoming, accessible atmosphere that can carry into future events.
THE OUTCOME
90%
Positive Experience at the Event
38%
Said Material Easy to Understand
*March 2026 post-event attendee survey
OTHER WORK
Other examples of events I've designed and coordinated include the 15th Annual Prechter Lecture for the U-M Heinz C. Prechter Bipolar Research Program and the Provost's Seminar on Learning & Teaching for the U-M Center for Research on Learning & Teaching.